The problem during Paris Fashion week (and in life in general) is that between the shows, events, parties etc, we must think of providing a huge number of outfits. The other problem is that we don’t want to wear a spectacular dress twice. It’s often because our desires change and the trend too.
That’s why Helene has created C’EST MA ROBE , a website for rental evening dresses . Prada , Dior, Chloe, Chanel and McQueen (as I’m wearing in these photos ) nothing escaped her ! Personally, I find the idea excellent and i’m sure the concept promises a bright future !